MCNC modernizes marketing and branding efforts

During the fall of 2018, MCNC began an exercise of rebranding its corporate image. The first phase was to review the MCNC logo. The result of the review was to freshen and brighten the logo while still keeping the familial triangle. The discussions and compromises resulted in a new, gradient blue triangle alongside the MCNC lettering that’s been the mainstay of our brand.

MCNC logo

Current MCNC clients might have already noticed that the updated logo has been incorporated into new collateral for specific services. New collateral was created for libraries, healthcare, security, and a “Did You Know” document for clients with a defined contract to show at-a-glance the services and features included in the agreement and other services they are eligible to subscribe to.

The new collateral includes:

  • MCNC’s security team has been hard at work providing services and consulting to mitigate the effects of cyber-attacks for MCNC clients. MCNC now offers a full range of advanced cybersecurity solutions including three new services this year: DNS Security Filtering, Active Vulnerability Analysis, and Security Advisory Consulting. All of MCNC’s new or enhanced services build upon proven existing services such as Enhanced DDoS Protection, Firewall, and our Web Security Service. Day 2 of the 12 Days of Broadband features MCNC’s security services portfolio. Read Day 2 here.
  • MCNC has engaged more frequently with North Carolina libraries and designed collateral to help explain the services MCNC provides to libraries and library systems in the state. Day 7 of the 12 Days of Broadband highlighted our work with libraries and the value they bring to their communities. Read Day 7 here.
  • Collateral for the North Carolina Telehealth Network Association (NCTNA) was created to visually highlight the work of NCTNA and the value of connectivity to MCNC. Day 6 of the 12 Days of Broadband features the NCTNA and its recent national award. Read Day 6 here.
  • A “Did You Know” document was developed to provide a quick glance at the services and features available to our contracted customers. This collateral can be viewed here.

These are just a few of the areas MCNC embarked on in 2019 to showcase the new brand and provide valuable information to current and future clients. And, there is more to come in 2020 including new collateral pieces along with a new website that will launch in the first quarter of 2020 to further showcase MCNC’s vibrant brand and growing portfolio of services. Stay tuned!

Tags